IMPORTANCE OF GROUP DYNAMICS

IMPORTANCE OF GROUP DYNAMICS

Kurt Lewin, a social psychologist and change management expert, is credited with coining the term "group dynamics" in the early 1940s. He noted that people often take on distinct roles and behaviors when they work in a group. "Group dynamics" describes the effects of these roles and behaviors on other group members, and on the group as a whole.

1. The group can give the effect of synergy, that is, if the group consists of positive thinkers then its output is more than double every time.

2. The behavior and performance of group provide the primary mechanism for the attainment of organisational goals.

3. Through group membership, individual may be able to satisfy economic, status, safety, security and affiliation needs.

4. Furthermore, group dynamism can reduce labor unrest. Lastly, it reduces labor turnover due to emotional attachment among the group members.

5. Group dynamism can furthermore give job satisfaction to the members.

6. A group is a means of establishing a self-concept. It is also a means of sharing and helping in a common purpose.

7. Even the attitude, insights & ideas of members depend on group dynamism. For example, negative thinkers convert to positive thinkers with the help of the facilitator.

8. A group is a key element in social order in our culture.

9. Also, if the group works as a cohesive group, the cooperation and convergence can result in maximization of productivity.

10. The group can also infuse the team spirit among the members.