SCOPE OF INTERNATIONAL MARKET
The essence
of international marketing is export marketing. An exporter company can help in
international marketing in the following ways:
1. Import Trade: In
import trade, goods are imported from various countries by international
marketing companies and are sold to his home country. Such activity is done due
to non-availability of goods in sufficient quantity or its lower comparative
cost.
2. Re-export Trade: In
it, raw material or semi-finished goods are imported by marketing company from
other countries and are converted it in finished goods. Then such finished
goods are export to other countries.
3. Export Trade: In
it, domestic marketing companies or firms sell or export their product to other
countries. In fact, export marketing holds an important place in international
marketing.
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