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SCOPE OF INTERNATIONAL MARKET


SCOPE OF INTERNATIONAL MARKET

        The essence of international marketing is export marketing. An exporter company can help in international marketing in the following ways:

1. Import Trade: In import trade, goods are imported from various countries by international marketing companies and are sold to his home country. Such activity is done due to non-availability of goods in sufficient quantity or its lower comparative cost.

2. Re-export Trade: In it, raw material or semi-finished goods are imported by marketing company from other countries and are converted it in finished goods. Then such finished goods are export to other countries.

3. Export Trade: In it, domestic marketing companies or firms sell or export their product to other countries. In fact, export marketing holds an important place in international marketing.    

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