Skip to main content

CHARACTERISTICS OF PUBLIC RELATIONS


CHARACTERISTICS OF PUBLIC RELATIONS 

1. It is a two-way communication between an organisation and its publics through which they both try to understand and corporate each other and eliminate misunderstanding.

2. Public relation is not only a social philosophy, expressed in policies and actions of a firm, but is also the communication of this philosophy to its concerned publics.

3. It is a method of establishing mutual understanding between an organisation and its publics.

4. It is an important promotion-mix tool of a firm which involves a variety of programmes designs to promote or protect a company’s image or its individual products.

5. It helps in developing favourable or positive image of an organisation and its product among its various publics.

6. It is not only an art but science also.

7. It is the top management function of a firm who continuously monitors the attitude of the organisations publics, distribute information and adopt positive programmes to present negative publicity in the first place.

8. Human relation, empathy, persuasion and dialogue are the basic elements of public relations.

9. Public relations activities can be targeted to a small specialized audience if the right media of vehicle is used.

10. Advertising, lobbying, press-agency and publicity are tools of the public relations fractioner.

11.  It is a social responsibility of each business institution.

12.  Good public relations cannot be achieved by the delegation of action to a public relation manager and a staff of specialist, but is achieved by every operating department head as well as of line and staff executive.

13. The function of the public relations department is to assist top management in executing policies and developing good relation with the various publics.

14. Public relation is the overall discipline of understanding, and justing to, and motivates group attitudes. It deals with many intangibles and by its very nature tends to be diverse.

Comments

Post a Comment

Popular posts from this blog

Mintzberg’s Modes of Strategic Decision-Making

  Mintzberg’s Modes of Strategic Decision-Making 1. Entrepreneurial Mode: Strategy is made by one powerful individual who has entrepreneurial competencies like innovation and risk-taking. The focus is on opportunities. Problems are secondary. Generally, the founder is the entrepreneur, and the strategy is guided by his or her own vision of direction and is exemplified by bold decisions. 2. Adaptive Mode: Sometimes referred to as “muddling through,” this decision-making model is characterized by reactive solutions to existing problems, rather than a proactive search for new opportunities. Much bargaining goes on concerning priorities of objectives. The strategy is fragmented and is developed to move the corporation forward incrementally. 3. Planning Mode: This decision-making model involves the systematic gathering of appropriate information for situation analysis, the generation of feasible alternative strategies, and the rational selection of the most appropriate strategy. It incl...
Post a Comment
Read more

International Sales Management

Int ernational Sales Management Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets. If your business brings in any revenue at all, a sales management strategy is an absolute must. When it comes to boosting sales performance for any size of the operation, no matter the industry, the secret to success is always precise sales management processes. Besides helping your company reach its sales objectives, the sales management process allows you to stay in tune with your industry as it grows and can be the difference between surviving and flourishing in an increasingly competitive marketplace. The past decade has seen a number of changes in global situations. Chief among these is the opening up of Russia, India, and Eastern European countries and the emergence of China as a major market. A sale is an important element of marketing. ...
Post a Comment
Read more

What Are Best Practices

  What Are Best Practices?             Best practices are a set of guidelines, ethics, or ideas that represent the most efficient or prudent course of action, in a given business situation. Best practices may be established by authorities, such as regulators or governing bodies, or they may be internally decreed by a company's management team.             “A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means, or because it has become a standard way of doing things, e.g., a standard way of complying with legal or ethical requirements. Best practices are used to maintain quality as an alternative to mandatory legislated standards and can be based on self-assessment or benchmarking. A best practice is a feature of accredited management standards such as ISO 9000 and IS...
Post a Comment
Read more