BENEFITS OF MARKETING CONTROL

BENEFITS OF MARKETING CONTROL

           Marketing control plays an important role in marketing planning and its successful implementations. The benefits of control are listed below:

1. It helps in marketing decision-making.

2. It helps in coordination of the activities of various departments.

3. It helps in provide information for marketing planning and revision of marketing standard.

4. It helps in improving the performance of marketing department.

5. Effective control system help marketing manager to delegate his authority to the lowest possible extent.

6. It minimize the chances of mistakes being reputed in future by suggest preventive straps.

7. Marketing control helps in keeping all marketing operations in right direction.

8. It helps in better utilization of marketing resources resulting in increase in the productivity and profitability of marketing department, which contributes significantly in the progress of business.

9. Marketing control improve the effectiveness of marketing planning. In fact, both go hand to hand. Control is the only means to ensure that the plans are being implemented. It also points out the shortcoming of planning.