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CHARACTERISTICS OF SALES PROMOTION

CHARACTERISTICS OF SALES PROMOTION

(1) Sales promotion is normally used for short-term sales achievements.

(2) Sales promotion offers an extra value to the product over and above its present value.

(3) Sales promotion achieve goals different than that advertising or personal selling.

(4) Sales promotional support is different at different stages of product life cycle.

(5) Sales promotion has become the fastest-growing method of promotion.

(6) Sales promotion is complementary to advertising and personal selling.

(7) Different technique are used for dealer and customer sales promotion.

(8) Push and pull strategies are used for promoting sales.

(9) Sales promotion is generally irregular activity.

(10) Sales promotion is useful for new as well as existing products.

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