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PRINCIPLES OF GREEN MARKETING


         Principles of Green Marketing

1. Fully Disclose Product Contents: Green marketers should voluntarily disclose product contents to consumers in their advertisement. Marketing company should also provide all necessary information to government agencies and private organisations seeking to verify those claims.

2. Support Sustainable Energy Resources: The generation of power from wind, geothermal, biomass (including landfill gas) and/ or solar resources can improve environmental profile of the company. The generation of power from these renewable resources do not cause irreparable damage to ecosystems.

3. Make a Difference: Green Marketing can make a difference by building total consumer demand for renewable and ultimate increasing the supply of renewable in the marketplace. Consumers should not be asked to pay extra for environmental practice that are already required by law.

4. Regard “Existing” as well as “New” Renewable Resources: Marketers should not imply that new is better simply because it is new, or that existing renewable are not supported simply because of the fact that they were built earlier.

5. Not to Charge Excessive Prices: Marketing company should not charge excess price for the cost of renewable energy. The cost of renewable energy has fallen dramatically in the last decade, and if excessive prices are charged for renewable energy it will give the public the impression that renewable cost more.

6. Avoid Premiums in Advance: Consumers should not be asked to pay premiums in advance. Green purchase that are donation-oriented are likely to be less successful.

7. Support Emission Disclosure: Disclosure of emissions on a consistent basis is required for all manufacturer.

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