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INTERNATIONAL MARKETING VS. DOMESTIC MARKETING


INTERNATIONAL MARKETING VS. DOMESTIC MARKETING

          Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and service from producer to consumer in the process of distribution. Kotler defines marketing as the set of human activities directed at facilitating and consuming exchanges. The essence of marketing is exchange of product and the transaction is to satisfy human needs and wants. All business activities helping and promoting the exchange function are included in marketing. He says that “marketing deals with identifying and meeting human and social needs.” One of the shortest definition of marketing is ‘meeting needs profitably.’ This definition of marketing applies to both domestic as well as international marketing. In both, success depends to a large extent upon satisfying the basic requirement of the consumers. This necessarily involves finding cut what the buyer wants and meeting their needs profitably.

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