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ADVANTAGES OF PERSONAL SELLING


ADVANTAGES OF PERSONAL SELLING

(1) In the initial stage to get settled in markets, the firm can take full advantages of qualified and professional salespersons.

(2) Due to goal directed activity, the proportion selling. Product features, according to the requirements of customer can be demonstrated in his presence. It provide enormous help in trust building in the mind of customers.

(3) Required demonstration is possible in the personal selling. Product features, according to the requirement of customer can be demonstrated in his presence. It provides enormous help in trust building in the mind of customers.

(4) In personal selling through effective prospecting customers can be identified, which is not possible in advertising.

(5) In advertising presentation is structured, but in personal selling through effective pre-approach, number of required information regarding prospect can be collected. With the help of effective pre-approach, customer-specific presentation may be tailored.

(6) Personal selling possess sound flexibility. Salesperson can immediately redesign his presentation keeping in view the gesture, posture and reaction of prospect.

(7) Objection and quarries of prospect can be answered immediately by the salesperson.

(8) Effective presentation and sound personality have tremendous role in getting success in personal selling. Due to these factors sometimes prospect feel himself unable to say “no” to salesperson.

(9) Marketing operations may be made economical by performance of no-selling tasks from the salespersons. Non-selling tasks are performed along with selling job. Thus, selling cost may be reduced.

(10) “Customer Relationship Marketing” (CRM) is becoming popular day by day. Salesperson regularly visits the customers and can develop strong personal relations with them.

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