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BENEFITS OF MARKETING CONTROL


BENEFITS OF MARKETING CONTROL

           Marketing control plays an important role in marketing planning and its successful implementation. The benefits of control are listed below:

1. Marketing control helps in keeping all marketing operations in right direction.

2. It helps in improving the performance of marketing department.

3. Effective control systems help marketing manager to delegate his authority to the lowest possible extent.

4. It helps in better utilization of marketing resources resulting in increase in the productivity and profitability of marketing department, which contributes significantly in the progress of business.

5. Marketing control improves the effectiveness of marketing planning. In fact both go hand to hand. Control is the only means to ensure that the plans are being implemented. It also points out the shortcoming of planning.

6. It minimize the chances of mistakes being reputed in future by suggesting preventive straps.

7. It helps in coordination of the activities of various departments.

8. It helps in marketing decision-making.

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