OBJECTIVE OF MARKETING AUDIT

OBJECTIVE OF MARKETING AUDIT

Marketing audit serves the following objectives:

1. Evaluating all the marketing activities of the company.

2. Assessing the company’s objectives, policies and strategies and their basic assumption.

3. Exploring opportunities and resources to improve company’s performance and profits.

4. Identifying the marketing weakness and problems of the company and taking measures for improvement.

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MANAGEMENT NOTES

MANAGEMENT THEME STUDY