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ELEMENTS OF E-MARKETING


ELEMENTS OF E-MARKETING

1. Product/ Service: It is a virtual product shown on the website. In e-commerce multimedia presentation of the product is given on the web pages. It is not possible in displaying actual product.

2. Place: Website are used to display products.

3. Visit of Website: Search engine and other linkage helps in researching to websites.

4. Accept Orders: Orders are accepted through websites. Order forms are made available on the websites.

5. Accept money: Electronic fund transfer facilities are used for payments in e-commerce. Information of payments is routed through value added networks.

6. Shipping Products: The shipment of product are made through third party. Companies have chain of suppliers in various localities.

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