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LIMITATIONS OF PERSONAL SELLING

LIMITATIONS OF PERSONAL SELLING

(1) High Cost: The cost of personal selling is high. Marketing companies spend about one to three present on advertising, whereas, the expenditure on personal selling comes around ten to fifteen percent of total turnover.

(2) Limited Applicability: The application of personal selling is confined to some specific circumstance where- number of customers is limited, unit price of the product is high, product is of technical nature, firm is having limited funds – and when there is to match the product with customer’s requirement.

(3) Scarcity of Skilled Salespersons: Personal selling requires skilled and trained people. Marketing company may face problems in getting requisite number of skilled salesperson to perform personal selling task.

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