FEATURE OF E-MARKETING

FEATURE OF E-MARKETING

1. Ubiquity: The marketplace is extended beyond traditional boundaries in e-marketing.

2. Global Reach: Marketing is enabled across cultural and national boundaries.

3. Richness: Video, audio, and text marketing message can be integrated in e-marketing.

4. Interactivity: Consumer are co-participant in the process of delivering goods.

5. Information density: Information becomes cheap, and accurate.

6. Customization: Personalisation of marketing message is possible in e-marketing.

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