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E-MARKETING

                        E-MARKETING

          The internet has changed the way companies conduct business. The traditional link between the flow of the product and the flow of product-related information is broken. Information is not limited to traditional physical methods of delivery. Customer can find out about products on their own the Web. Traditional channels for providing product information have become unnecessary. The internet and the Web have vastly increased the total amount and quality of information available to all market participants.
              
E-marketing is perhaps the most important new development in the history of marketing. Marketing is undergoing a revolution as a result of the explosion of information technology and world wide web. It is integration of information technology and internet into marketing. E-marketing is component of electronic commerce. E-marketing – is also known as Electronic Marketing or Digital Marketing. E-commerce is the use of the internet and the web to transact business. E-marketing have become popular as internet access is becoming more widely electronically based activities, including e-commerce without internet and the world Wide Web e-commerce would be impossible. Prior to the development of e-commerce, the process marketing and selling goods was a mass-marketing and sales force-driven process. Consumers were viewed as passive targets of advertising.

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