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MARKETING SYSTEMS


                       Marketing Systems

            Every marketing firm operates in its own systems. This systems is composed of many external and internal factors. Now the question arises, what is system? Webster’s New Collegiate Dictionary defines a system as “regularly inter-acting or inter-dependent group of items forming a unified whole.” It means that a system is composed of various items which are inter-active and inter-dependent in nature. The human body, for example, is a total organic systems containing various sub-systems.




Main Features of Marketing System

1. Marketing system operates on continuous basis. The element of regularity prevails in the marketing system.

2. The sub-systems of total marketing system are inter-active in nature. Every sub-system has its own impact on the other sub-systems. Therefore, every sub-system has its effect on total marketing systems.

3. The sub-system of total marketing are inter-dependent in nature. Different sub-systems are not separate entities in themselves. Each sub-system is dependent on other sub-systems.

4. Marketing system contains external or macro factors and internal or micro factors. Every marketing firm should adjust itself to the external factors because they are not under the control of the firm. The internal or micro factors are manageable or controllable by the firm. A marketing firm can gain much strength by the effective management of internal or micro factors.

5. Each sub-systems represents a part of the total system. For the unified whole we have to combine all sub-systems.

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