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What is Strategic Management Process?

What is Strategic Management Process?

Strategic Management Process is an ongoing process of five steps which defines the way an organization makes its strategy to achieve its goals. Using the Strategic Management Process, an organization decides to implement a selected few strategies along with stakeholders, details the implementation plan, and keeps on appraising the progress & success of implementation through regular assessment. The five stages of the strategic management process are shown in the figure below.

Steps in the Strategic Management Process

The process is not a one-time implementation but we can think strategic management process as a loop which keeps on going to achieve the objectives as per the need. 

1.  Goal Setting: The vision and goals of the organization are clearly stated. The short-term and long-term goals are defined, processes to achieve the objectives are identified and the current staff is evaluated to choose capable people to work on the processes. This can be done through proper environmental scanning.

2.  Analysis: Data relevant to achieve the goals of the organization is gathered, potential internal and external factors that can affect the sustainable growth of the organization are examined and SWOT analysis is also performed.

3. Strategy Formulation: Once the analysis is done, the organization moves to the Strategy Formulation stage where the plan to acquire the required resources is designed, prioritization of the issues facing the business is done and finally, the strategy is formulated accordingly.

4. Implementation: After formulation of the strategy, the employees of the organization are clearly made aware of their roles and responsibilities. It is ensured that funds would be available all the time. Then the implementation begins.

5. Strategy Evaluation: In this process, the strategies being implemented are evaluated regularly to check whether they are on track and are providing the desired results. In case of deviations, corrective actions are taken.



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