Advantages of SWOT Analysis

Advantages of SWOT Analysis

a. It is a source of information for strategic planning.

b. Builds an organization’s strengths.

c. Reverse its weaknesses.

d. Maximize its response to opportunities.

e. Overcome the organization’s threats.

f. It helps in identifying the core competencies of the firm.

g. It helps in setting objectives for strategic planning.

h. It helps in knowing past, present, and future so that by using past and current data, future plans can be chalked out.

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