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Brand Management

 Brand Management

      

                             Brand management is the function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Brand Management is the art of creating and sustaining the brand in the market with a thorough analysis of how the brand is perceived in the minds of the customers and the overall market.   

Brand Management can be defined as formulating an emotional and psychological connection of the company’s products and services with the customers with an agenda to gain a competitive edge in the industry by segregating the offering as compared to the contemporaries and increasing the brand loyalty amongst the customers and stakeholders.

The creation of a brand in the market is altogether a task for the marketers and brand managers but managing and sustaining a brand requires the factors of dedication, determination, and consistent effort for the brand to be able to survive and thrive in the market amidst the evolving tastes of the customers, cut-throat competition, and the changing market dynamics.

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