VRIO Analysis At the start of this century, American management professor Jay B. Barney developed the so-called VRIO Framework, VRIO Framework or VRIO Analysis. The VRIO Analysis is perfectly suited for the evaluation of the use of company resources. Following this technical analysis, a company will be able to better position itself relative to its competitors. After all, the VRIO Analysis also provides insight into the advantages of an organization vis-à-vis its competitors. VRIO is an acronym that stands for: V = Value , R = Rareness , I = Imitability , O = Organisation . 1. Value: This refers to the value of the resource used; how expensive is it, is it easily available, should it be purchased, rented, or leased? Should the resource be too expensive, it may be better to outsource it. It is, after all, about utilized opportunities and the value that a resource will ultimately generate for the company. Take the rental of a ...